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art director
«Orient/Asie - Aller\Retour.» ad campaign This campaign was a finalist in the contest for the Guimet Museum’s exhibition «Orient/Asie - Aller\Retour.» The exhibition shows a series of vintage photography from different places in the Middle East and Asia, dating from the begging of the XIX century. It shows different cultures and life styles of that period. The Guimet Museum asked to come out with an idea for this exhibition that would engage larger and younger audiences. My idea was to use visual message to reconnect cultures and generations: young people of today holding old photographs of people from the past from the very different cultures. No face or precise identity is shown - all ages, cultures and races interconnect. By showing real people and making a zoom on their hands and skin I wanted to add some human touch and life to the museum's identity. November 2015